UpCountry Brewing was founded by John Cochran, a craft beer industry veteran since the mid 1990’s. While John has worked many beer related jobs in his 28+ years in brewing (including co-founding Terrapin Beer Company), he sees UpCountry as his final and ultimate beer adventure.
"UpCountry is becoming about more than just our beer and our taproom," says John. “I’ve always enjoyed visiting other breweries. And I enjoy being outside, whether it’s hiking, fishing, or camping in our beautiful Blue Ridge mountains. I see UpCountry as being an extension of that. We want UpCountry to become a way we can share our love for this region, as well as for the many breweries and the myriad outdoor activities located all around us.”