About UpCountry

At UpCountry, our mission is to create awesome experiences while sharing our passion for craft beer and for getting outside.

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid 1990’s. While John has worked many beer related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), he sees UpCountry as the culmination of all he has done so far. "UpCountry is becoming about more than just our beer and our taproom," says John. “I’ve always enjoyed visiting other breweries. And I enjoy being outside, whether it’s hiking, fishing, or skiing in the winter. I see UpCountry as being an extension of that. It’s a way I can share my dual love for craft beer and for the outdoors with others.”